Your coaching week, sorted.
QuarterTime is the AI assistant that plans your training, builds fair rotations, and keeps your parent group in the loop — so you can focus on the kids.
350,000 volunteer coaches. Zero purpose-built tools.
Every week across Australia, parent-coaches show up with good intentions and no support. They deserve better.
No structured plans
You spend Sunday night Googling drills and cobbling together a session from YouTube videos and half-remembered PE classes.
No coaching background
You volunteered because no one else would. Now you're expected to teach skills, manage rotations, and develop 15 kids at once.
No purpose-built tools
You're juggling WhatsApp groups, spreadsheets, and scribbled notes. There's nothing designed for what you actually do each week.
Two modes. One assistant.
QuarterTime works proactively in the background and reactively when you need it. No app to learn — it meets you where you already are.
QuarterTime sends you the right thing at the right time — no action needed from you.
Weekly brief
Your coaching brief lands automatically — this week's focus, a drill suggestion, and what to watch for at training.
Training reminder
A nudge before training with your session plan ready to go. Just open and coach.
Game day pack
Rotations, positions, and a pre-game checklist — all sorted before you leave for the ground.
Post-game prompt
After the game, a quick prompt to record the result and jot down what you noticed.
From Monday brief to Saturday siren
Here's what a typical coaching week looks like with QuarterTime in your corner.
Weekly coaching brief arrives
Your week starts with a summary of what to focus on at training, based on your team's age group, last week's session, and upcoming game.
Training reminder + session plan
A reminder lands with your full session plan attached — warm-up to cool-down, ready to run. Just show up and coach.
Quick question after training
"One of my kids keeps dropping the ball on the run — any drills for that?" QuarterTime finds the right drill instantly.
Game day pack auto-generated
Rotations, positions, weather check, and equipment list — all sorted. Send to parents with one tap.
Game day — coached with confidence
Fair rotations printed, every kid gets a go, parents see you're organised. The kids just play.
Post-game debrief prompt
A quick prompt to jot down the score, standout moments, and what to work on next week. Takes 30 seconds.
Everything a volunteer coach needs
Built specifically for community-level junior AFL. No bloat, no complexity — just the tools that actually help on game day and at training.
Session plans in 60 seconds
AFL-structured plans with warm-up, skill drills, game scenarios, and cool-down — built for your age group and this week's focus.
Fair rotations, every game
Algorithm-balanced positions across the season. Every kid gets equal time, and parents can see it.
Parent comms sorted
Send game day packs, training updates, and attendance checks to your parent group — right from the dashboard.
200+ age-appropriate drills
Every drill tagged by skill, age group, and difficulty. Contact drills automatically filtered out for younger groups.
Season analytics
Track games played, player development milestones, and skill gaps — without spreadsheets.
AI coaching assistant
Ask anything about drills, rules, or strategy. QuarterTime knows your team, your season, and the AFL rules for your age group.
“I just want the kids to have fun, learn something, and all get a fair go. QuarterTime makes that possible without me spending hours on admin.”
— The coach QuarterTime is built for
Ready to stop scrambling?
Get started freeWeb Dashboard
Your command centre
WhatsApp handles the quick conversations. The dashboard handles the visual stuff — session plans, rotation grids, analytics.
Every kid gets a fair go. Automatically.
Track skill coverage and player development.
Built on AFL curriculum
Grounded in the official AFL framework
Not coaching advice from the internet — real curriculum, real rules, real safety.
Who it's for
Built for the whole club
For Coaches
Plan less. Coach more.
Session plans, rotations, and game day packs — generated in seconds, grounded in the AFL curriculum. Spend your time on the kids, not the clipboard.
Get started
For Parents
Stay in the loop.
Get game day reminders, attendance checks, and rotation updates straight to WhatsApp. Know your kid is getting a fair go — because the algorithm guarantees it.
Get started
For Kids
More play. More fun.
Age-appropriate drills that actually work. Fair rotations so everyone plays. Sessions designed around how kids learn — not how adults think they should.
Get started“I used to spend Sunday night stressing about training. Now it just arrives on my phone.”
— Sarah M., U10 Coach
“I went from dreading Tuesday training to actually looking forward to it. The session plans are spot on.”
Sarah M.
U10 Coach, Melbourne
“The rotation grid alone is worth it. No more arguments about who played where. The kids love that it’s fair.”
Dave K.
U12 Coach, Perth
“I signed up at 9pm and had a full session plan by 9:01. My kids had the best training of the season the next day.”
Jess R.
U9 Coach, Adelaide
Government-assessed AI
Aligned with CSIRO’s National AI Centre responsible AI framework.
Aligned with national strategy
Built on AIS and Sport Australia’s community coaching guidelines.
Pricing
Free during beta.
No catch.
We're building QuarterTime with real coaches. During the beta, everything is free — no credit card, no trial expiry, no feature gates.
When we launch, pricing will be $149/season — less than a single coaching manual. Early beta users will get a lifetime discount.
Join the betaBeta Access
FAQ
Got questions?
Can't find what you're looking for? Send us a message on WhatsApp — the same place you'll use QuarterTime.
Get started freeNope. QuarterTime works through WhatsApp (which you already have) and a web dashboard you can access from any browser. No app store, no updates, no storage.
Right now, yes. QuarterTime is built specifically for junior AFL — the drills, rules, rotations, and session structure are all AFL-specific. We may expand to other sports in the future.
Your data is stored securely in Australia on Supabase (PostgreSQL). We don’t sell your data, we don’t share it with third parties, and you can delete your account and all data at any time from Settings.
QuarterTime uses Anthropic’s Claude — the same AI trusted by governments and enterprises. It’s not giving medical advice or making things up. It’s matching drills to your age group, building session plans from the AFL curriculum, and generating fair rotations. Boring, reliable, useful.
Absolutely. The Game Day Brief gives you Q1 rotations, weather, and an equipment checklist before the game. The Live Game screen gives you a sideline timer with quarter countdowns and tap-to-swap rotations during the game.
Multi-team support is on the roadmap. Right now, each account is linked to one team. If you coach two teams, you can create a second account with a different phone number.